Narrow search
Showing 1 - 10 of 1,359
Cover Image
Verkaufschance Web 2.0 : Dialoge fördern, Absätze steigern, neue Märkte erschließen
Knappe, Martin - 2007
Persistent link: https://www.econbiz.de/10004909891
Cover Image
Virtuelle Kundenintegration in die Neuproduktentwicklung
Bartl, Michael - 2006
Persistent link: https://www.econbiz.de/10004920313
Cover Image
Web 2.0 : Neue Perspektiven für Marketing und Medien
Hass, Berthold H. - 2008
Persistent link: https://www.econbiz.de/10004900126
Cover Image
Informationsverarbeitung und -verteilung virtualisierter Organisationen : Das Beispiel der Multimedia-Branche
Weigle, Jörn - 2007
Persistent link: https://www.econbiz.de/10004921151
Cover Image
Viral Marketing : Wie sie Mundpropaganda gezielt auslösen und Gewinn bringend nutzen
Langner, Sascha - 2007 - 2., aktualisierte und erweiterte Auflage
Persistent link: https://www.econbiz.de/10004909888
Cover Image
Viral Marketing : Wie Sie Mundpropaganda gezielt auslösen und Gewinn bringend nutzen
Langner, Sascha - 2009 - 3., erweiterte Auflage
Persistent link: https://www.econbiz.de/10004945906
Cover Image
A Viral Branching Model for Predicting the Spread of Electronic Word-of-Mouth
Lans, R.J.A. van der; Bruggen, G.H. van; Eliashberg, J.; … - Erasmus Research Institute of Management (ERIM), ERIM … - 2009
In a viral marketing campaign an organization develops a marketing message, and stimulates customers to forward this message to their contacts. Despite its increasing popularity, there are no models yet that help marketers to predict how many customers a viral marketing campaign will reach, and...
Persistent link: https://www.econbiz.de/10005256427
Cover Image
WORD-OF-MOUTH MARKETING AND ENTERPRISE STRATEGIES: A BOTTOM-UP DIFFUSION MODEL
Remondino, Marco - In: Annals of Spiru Haret University, Economic Series 2 (2011) 2, pp. 101-105
A comprehensive simulation model is presented, aimed to show the dynamics of social diffusion based on the word of mouth (e.g.: viral marketing) over a social network of interconnected individuals. The model is build following a bottom-up approach and the agent based paradigm; this means that...
Persistent link: https://www.econbiz.de/10009357720
Cover Image
A Viral Branching Model for Predicting the Spread of Electronic Word-of-Mouth
van der Lans, van der Lans, R.J.A.; van Bruggen, van … - Erasmus Research Institute of Management (ERIM), … - 2009
In a viral marketing campaign an organization develops a marketing message, and stimulates customers to forward this message to their contacts. Despite its increasing popularity, there are no models yet that help marketers to predict how many customers a viral marketing campaign will reach, and...
Persistent link: https://www.econbiz.de/10010731380
Cover Image
A Viral Branching Model for Predicting the Spread of Electronic Word of Mouth
Lans, Ralf van der; Bruggen, Gerrit van; Eliashberg, … - In: Marketing Science 29 (2010) 2, pp. 348-365
In a viral marketing campaign, an organization develops a marketing message and encourages customers to forward this message to their contacts. Despite its increasing popularity, there are no models yet that help marketers to predict how many customers a viral marketing campaign will reach and...
Persistent link: https://www.econbiz.de/10008787595