Narrow search
Showing 1 - 7 of 7
Cover Image
Marketing Dèjá Vu: The Discovery of Integrated Marketing Communications
Spotts, Harlan E.; Lambert, David R.; Joyce, Mary L. - In: Journal of marketing education : JME (1998), pp. 210-218
Persistent link: https://www.econbiz.de/10007347995
Cover Image
Special Issue on Health-Care Research
Balazs, Anne L.; Spotts, Harlan E. - In: Journal of business research : JBR 48 (2000) 3, pp. 163-164
Persistent link: https://www.econbiz.de/10006728600
Cover Image
The Use and Effect of Humor in Different Advertising Media
Weinberger, Marc G.; Spotts, Harlan E.; Campbell, Leland; … - In: Journal of advertising research 35 (1995) 3, pp. 44-58
Persistent link: https://www.econbiz.de/10006533205
Cover Image
Marketplace footprints: connecting marketing communication and corporate brands
Spotts, Harlan E.; Weinberger, Marc G. - In: European journal of marketing : EJM 44 (2010) 5, pp. 591-610
Persistent link: https://www.econbiz.de/10008418464
Cover Image
Achieving Marketing Curriculum Integration: A Live Case Study Approach
Elam, Elizabeth L.R.; Spotts, Harlan E. - In: Journal of marketing education : JME 26 (2004) 1, pp. 50-65
Persistent link: https://www.econbiz.de/10006248779
Cover Image
Assessing the Use and Impact of Humor on Advertising Effectiveness: A Contingency Approach
Spotts, Harlan E.; Weinberger, Marc G.; Parsons, Amy L. - In: Journal of advertising : official publication of the … 26 (1997) 3, pp. 17-32
Persistent link: https://www.econbiz.de/10008122339
Cover Image
Special Issue on Health-Care Research
Balazs, Anne L.; Spotts, Harlan E. - In: Journal of Business Research 48 (2000) 3, pp. 163-164
Persistent link: https://www.econbiz.de/10005465513