The method of association rule mining has been used by marketers for many years to extract marketing rules from purchase transactions. Marketers and managers employ these rules in order to predict customer needs for future sales. Extracting effective rules is one of the major problems of...

For effective Customer Relationship Management (CRM), it is important to gather information on customer value. Segmentation is the method of knowing the customers and partitioning a population of customers into smaller groups. This paper develops a novel country segmentation methodology based on...

For effective Customer Relationship Management (CRM), it is important to gather information on customer value. Segmentation is the method of knowing the customers and partitioning a population of customers into smaller groups. This paper develops a novel country segmentation methodology based on...