Merchant, Altaf; Rose, Gregory M. - In: Journal of Business Research 66 (2013) 12, pp. 2619-2625
-evoked vicarious nostalgia‐induced longing for a time period that an individual did not live through. Vicarious nostalgia impacts brand … nostalgia dimensions—fantasies about past eras and emotions. Initial quantitative research (Study 2) refines these measures …, while subsequent quantitative research (Study 3) relates vicarious nostalgia to both antecedents (alienation, fantasy …