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A model for measuring value for money in professional sports

ROŞCA, Vlad - In: Theoretical and Applied Economics XVIII(2013) (2013) 7(584), pp. 77-86

Few to almost none sports teams measure the entertainment value they provide to fans in exchange of the money the … matches – from his favorite team, during the last season of the Romanian first division football championship. The results … value delivered to fans, but other factors as well. …

Persistent link: https://www.econbiz.de/10011004829

Innengerichtetes identitätsbasiertes Markenmanagement

Zeplin, Sabrina - 2006

Persistent link: https://www.econbiz.de/10004909745

Strategische identitätsorientierte Markenführung

Ringle, Tanja - 2006

Persistent link: https://www.econbiz.de/10004909797

Kreativität als Bestandteil der Markenidentität : Ein verhaltenstheoretischer Ansatz zur Analyse der Mitarbeiterkreativität

Kästner, Evelyn - 2009

Persistent link: https://www.econbiz.de/10004949865

Stakeholderspezifische Wirkung von Corporate Brands : Ein Modell zur integrierten Evaluation und Steuerung von Unternehmensmarken

Fiedler, Lars - 2007

Persistent link: https://www.econbiz.de/10004909920

Brand Management Model in Sport Industry of Iran: Professional Football League Case

Javani, Vajihe; Ehsani, Mohammad; Amiry, Mojtaba; … - In: International Journal of Research in Business and … 2 (2013) 3, pp. 68-74

brand image. The study was descriptive-survey one. A sample of Iranian professional football league fans (N=911) responded 4 …The study aims to examine brand management model in Iran's professional Football League (2011-2012) with emphasis on … respectively. According to Results, brand image play a pivotal role between Iranian fans brand loyalty. Create an attractive and …

Persistent link: https://www.econbiz.de/10011152565