This experiment examines whether individuals return favors when they receive an initial favor in an interviewer-administrated street survey solicitation setting. In the favor condition, a confederate offers a piece of candy to the participants walking in the street and then asks them to...

Previous research found that the reminders about money increase social distance and solitary activity. In two studies conducted in field settings, the helping behavior of participants was observed. Passersby that just handled or not money at an automated teller machine were asked to participate...

This article examines two possible solutions when a charity reaches the point where donations cease to increase: either rejuvenate the target population or use different marketing tools. Following a review of the literature, this article presents the results of two surveys carried out on 884...