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Liu, Matthew Tingchi; Brock, James - In: Journal of international consumer marketing 22 (2010) 1, pp. 1-4

Persistent link: https://www.econbiz.de/10008347674

How Physical Attractiveness and Endorser-Product Match-up Guide Selection of a Female Athlete Endorser in China

Liu, Matthew Tingchi; Shi, Guicheng; Wong, IpKin Anthony; … - In: Journal of international consumer marketing 22 (2010) 2, pp. 169-182

Persistent link: https://www.econbiz.de/10008394208

What drives Indian consumer credit card loyalty? The perspective of involvement in reward programmes

Liu, Matthew Tingchi; Brock, James L.; Singh, Ramendra; … - In: The international review of retail, distribution and … 22 (2012) 4, pp. 365-384

Persistent link: https://www.econbiz.de/10009994951

Exploring the relationship among affective loyalty, perceived benefits, attitude, and intention to use co-branded products

Liu, Matthew Tingchi; Chu, Rongwei; Wong, IpKin Anthony; … - In: Asia Pacific journal of marketing and logistics 24 (2012) 4, pp. 561-583

Persistent link: https://www.econbiz.de/10010013841

Perceived benefits, perceived risk, and trust: Influences on consumers' group buying behaviour

Liu, Matthew Tingchi; Brock, James L.; Shi, Gui Cheng; … - In: Asia Pacific journal of marketing and logistics 25 (2013) 2, pp. 225-248

Persistent link: https://www.econbiz.de/10010093180

Antecedents of Redemption of Reward Points: Credit Card Market in China and International Comparison

Liu, Matthew Tingchi; Brock, James L. - In: Journal of international consumer marketing 22 (2009) 1, pp. 33-46

Persistent link: https://www.econbiz.de/10009266468

Selecting a female athlete endorser in China: The effect of attractiveness, match-up, and consumer gender difference

Liu, Matthew Tingchi; Brock, James L. - In: European journal of marketing : EJM 45 (2011) 7, pp. 1214-1236

Persistent link: https://www.econbiz.de/10009166402

To buy or not to buy a "counterfeit" Ralph Lauren polo shirt: the role of lawfulness and legality toward purchasing counterfeits

School of Marketing

This study examines the influence of personality factors and attitudes toward consumers' willingness to knowingly purchase counterfeit luxury brands. Convenience sampling method was employed and a self administered questionnaire was distributed to students in a large Australian university. A...

Persistent link: https://www.econbiz.de/10009434812

How young adult consumers evaluate diffusion brands: effects of brand loyalty and status consumption

School of Marketing

This paper evaluates how brand loyalty may affect young status consumers' evaluation of diffusion brands for high/low involvement fashion products. In particular, the positioning strategy of the type of diffusion brand names is investigated in this study. Data were gathered through an...

Persistent link: https://www.econbiz.de/10009434813

Mapping the profiles of franchisees: getting to know the black sheep, rough diamonds, whingers and best buddies

School of Marketing

The purpose of this paper is to investigate franchisees' perception of the value of quality service in the franchise system. Two dimensions, perceived importance and perceived gaps of the quality of the franchise system, form the anchors of a proposed 2 x 2 franchise system quality(FSQ) matrix....

Persistent link: https://www.econbiz.de/10009434825