What drives Indian consumer credit card loyalty? The perspective of involvement in reward programmes
| Year of publication: |
2012
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|---|---|
| Authors: | Liu, Matthew Tingchi ; Brock, James L. ; Singh, Ramendra ; Chu, Rongwei ; Sy-Changco, Joseph |
| Published in: |
The international review of retail, distribution and consumer research. - London : Routledge, ISSN 0959-3969, ZDB-ID 10985888. - Vol. 22.2012, 4 (1.9.), p. 365-384
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