Hung, Iris W.; Mukhopadhyay, Anirban - In: Journal of Consumer Research 38 (2012) 6, pp. 1103-1103
This research examines how the visual perspectives that people take to appraise an event, that is, whether they view themselves as actors in the situation or observers of it, influence the intensities of the emotions they experience. We predict that in a situation that elicits emotions, greater...