A brand represents the awareness and the image that a product has managed with a segment of customers. In business … terms, a brand can be defined as a specific relationship created within a given market for the promotion of a particular … product. The specific existing relationship between a brand and a given market indicates the functional and symbolic values …

A brand represents the awareness and the image that a product has managed with a segment of customers. In business … terms, a brand can be defined as a specific relationship created within a given market for the promotion of a particular … product. The specific existing relationship between a brand and a given market indicates the functional and symbolic values …

In resent years, a brand is a powerful mean of differentiation, and that differentiation provides a significant … competitive advantage for firms. Knowing how consumers assess a brand is important. For this reason, we need to determine the … factors which affect to consumer-based brand equity. In this study, the relationships among brand awareness, perceived quality …

The word brand equity is known to every marketer and they wish that they have positive brand equity for their brands … brand equity. These variables include Brand awareness, familiarity, brand image, association, loyalty, preferences and … availability. But it is important to find that how each of these variables contribute towards brand equity for auto mobiles oil. To …