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East, Robert
19
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Journal of marketing management : MM
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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1
Consumer behaviour : advances and applications in marketing
East, Robert
-
1997
Persistent link: https://www.econbiz.de/10004325067
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2
Lemons on the Web: A signalling approach to the problem of trust in Internet commerce
Lee, Boon-Chye
;
Ang, Lawrence
;
Dubelaar, Chris
- In:
Journal of Economic Psychology
26
(
2005
)
5
,
pp. 607-623
Persistent link: https://www.econbiz.de/10005317009
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3
Customer retention management processes: A quantitative study
Ang, Lawrence
;
Buttle, Francis
- In:
European journal of marketing : EJM
40
(
2006
)
1-2
,
pp. 83-99
Persistent link: https://www.econbiz.de/10006075544
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4
Complaints-handling processes and organisational benefits: An ISO 10002-based investigation
Ang, Lawrence
;
Buttle, Francis
- In:
Journal of marketing management : MM
28
(
2012
)
9
,
pp. 1021-1043
Persistent link: https://www.econbiz.de/10009999996
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5
Does organisational culture influence CRM's financial outcomes?
Iriana, Reiny
;
Buttle, Francis
;
Ang, Lawrence
- In:
Journal of marketing management : MM
29
(
2013
)
3
,
pp. 467-493
Persistent link: https://www.econbiz.de/10010107620
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6
Product recall, brand equity, and future choice
Korkofingas, Con
;
Ang, Lawrence
- In:
Journal of marketing management : MM
27
(
2011
)
9
,
pp. 959-976
Persistent link: https://www.econbiz.de/10009252640
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7
Managing For Successful Customer Acquisition: An Exploration
Ang, Lawrence
;
Buttle, Francis
- In:
Journal of marketing management : MM
22
(
2006
)
3
,
pp. 295-318
Persistent link: https://www.econbiz.de/10006954721
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8
Rejoinder to 'Comments on Robert East and Annik Hogg: Advertising for economic change'
East, R.
;
Hogg, Annik
- In:
Journal of Economic Psychology
21
(
2000
)
5
,
pp. 599-602
Persistent link: https://www.econbiz.de/10005323228
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9
Advertising for economic change
East, Robert
;
Hogg, Annik
- In:
Journal of Economic Psychology
21
(
2000
)
5
,
pp. 577-590
Persistent link: https://www.econbiz.de/10005299589
Saved in:
10
What is the effect of a recommendation?
East, Robert
;
Hammond, Kathy
;
Lomax, Wendy
;
Robinson, Helen
- In:
The marketing review
5
(
2005
)
2
,
pp. 145-157
Persistent link: https://www.econbiz.de/10006015616
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