WOJCIK, JACEK; DOLIGALSKI, TYMOTEUSZ - In: Perspectives of Innovation in Economics and Business (PIEB) 9 (2011) 3, pp. 43-47
The paper presents results of the research conducted in 2009 with the participation of 466 Internet users via an online survey. The research showed that consumers before the purchase utilize formal sources of information about the product more often than informal ones. Nevertheless, the more...
