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Chaudhary, Monica
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Management research review
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Young consumers : insight and ideas for responsible marketers
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Children's influence in family buying process in India
Chaudhary, Monica
;
Gupta, Aayushi
- In:
Young consumers : insight and ideas for responsible …
13
(
2012
)
2
,
pp. 161-176
Persistent link: https://www.econbiz.de/10009984115
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Exploring the influence strategies used by children: an empirical study in India
Chaudhary, Monica
;
Gupta, Aayushi
- In:
Management research review
35
(
2012
)
12
,
pp. 1153-1170
Persistent link: https://www.econbiz.de/10010034666
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