Children's influence in family buying process in India
Year of publication: |
2012
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Authors: | Chaudhary, Monica ; Gupta, Aayushi |
Published in: |
Young consumers : insight and ideas for responsible marketers. - Bingley : Emerald, ISSN 1747-3616, ZDB-ID 22534994. - Vol. 13.2012, 2 (8.6.), p. 161-176
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Saved in:
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