Chung, Tuck Siong; Rust, Roland T.; Wedel, Michel - In: Marketing Science 28 (2009) 1, pp. 52-68
propose an “Adaptive Personalization System” and illustrate its implementation for digital audio players, a product category … personalization applications. A simulation study shows the Adaptive Personalization System to outperform benchmark approaches. We … implemented the Adaptive Personalization System on Palm PDAs and tested its performance with digital audio users. For actual users …