analyses the content (number of fans, posts, number of likes, the dynamics of comments, response rate) on the Facebook pages of …

academic tool in the communication process. Many universities have their own Facebook page, being used by both students and … teachers, and creating Facebook groups increasingly facilitates communication with students. Thus, this paper aims to identify … the importance that Facebook holds in the academic communication process and highlights the implications it has in higher …

The aim of the present paper is to highlight the way in which communication reflects in the negotiation process …. Negotiation is known as the oldest means of communication that leads to the development of human relationships, continuously … unanimously accepted that negotiation is carried out essentially through communication. During the negotiation process information …

actually use them.The best way to be successful on Facebook is to focus on the engagement rate, which is calculated as the … purpose of this study is to answer answer these questions, by comparing the engagement rates on Facebook and Google Plus … business page is getting many likes. This is one of the biggest mistakes that can be made when using Facebook. The world …

important channels of marketing communication and more and more companies see their advertising potential. In order to …’ interest in this form of communication, its application in the internal communication system as well as the benefits and risks … of a brand engagement in social media. According to the research presented in the literature and our own study social …

The advent of social media as a modern communication tool has been extensively studied in the B2C domain; however its … use as a communication platform in the B2B sector has thus far been under researched. This paper will examine two cases of … the social media communication paradigm. The inclusion of these techniques in the classical communication theory will be …

the theoretical part of the article there are possibilities and aims in promotion on the Facebook. Sport facilities are … approach to find the potential of their Facebook pages with indicator number of fans and secondly there is investigated … frequency of communication which reflects approach of sport facility to this promotional tool. In the end there are also …

Social media is becoming a key part of business communication strategy. Despite all the ad-vantages, social media also … paper is to for-mulate a set of rules for dealing with negative contributions and generally with crisis commu-nication in …

email in the brand communication of luxury goods.  Referring to the model of intereffication it is stated that journalism …

communications technologies themselves cannot be censored or limited any longer. Facebook, twitters, instagrams, you tube, blogs etc …