Bansal, Sat Parkash; Singh, Ramjit; Gangotia, Amit - In: Transnational Corporations Review 6 (2014) 4, pp. 419-428
With the advent of the internet and e - commerce, there has been a paradigm shift in the marketing and selling of product and services in the hospitality and tourism industry. The internet is changing the way a corporation conducts business with their consumers who have become very demanding and...
