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Building brands directly : creating business value from customer relationships

Pearson, Stewart - 1996

Persistent link: https://www.econbiz.de/10004306735

LEGAL, DECENT, NECESSARY AND PRODUCTIVE -

Pearson, Stewart - In: The European business journal 10 (1998) 4, pp. 176-178

Persistent link: https://www.econbiz.de/10007347716

Social Comparisons and Contributions to Online Communities: A Field Experiment on MovieLens

Chen, Yan; Maxwell Harper, F; Konstan, Joseph; Li, … - In: The American economic review 100 (2010) 4, pp. 1358-1399

Persistent link: https://www.econbiz.de/10008708234

Social Comparisons and Contributions to Online Communities: A Field Experiment on MovieLens

Chen, Yan; Harper, F. Maxwell; Konstan, Joseph; Li, … - In: American Economic Review 100 (2010) 4, pp. 1358-98

We design a field experiment to explore the use of social comparison to increase contributions to an online community. We find that, after receiving behavioral information about the median user's total number of movie ratings, users below the median demonstrate a 530 percent increase in the...

Persistent link: https://www.econbiz.de/10008645024

Managing Media and Advertising Change with Integrated Marketing

Calder, Bobby J.; Malthouse, Edward C. - In: Journal of advertising research 45 (2005) 4, pp. 356-361

Persistent link: https://www.econbiz.de/10006499570

Value fusion: The blending of consumer and firm value in the distinct context of mobile technologies and social media

Larivière, Bart; Joosten, Herm; Malthouse, Edward C.; … - In: Journal of service management 24 (2013) 3, pp. 268-293

Persistent link: https://www.econbiz.de/10010132553

Qualitative media measures : newspaper experiences

Calder, Bobby J.; Malthouse, Edward C. - In: JMM : the international journal on media management 6 (2004) 1_2, pp. 123-130

Persistent link: https://www.econbiz.de/10009136036

Managing Media and Advertising Change with Integrated Marketing

CALDER, BOBBY J.; MALTHOUSE, EDWARD C. - In: Journal of Advertising Research 45 (2005) 04, pp. 356-361

Persistent link: https://www.econbiz.de/10005624808

The Geometric Law of Annual Halving

Malthouse, Edward C.; Raman, Kalyan - In: Journal of interactive marketing : a quarterly … 27 (2013) 1, pp. 28-35

Persistent link: https://www.econbiz.de/10010059720

An empirically derived taxonomy of retailer pricing and promotion strategies

Bolton, Ruth N.; Shankar, Venkatesh - In: Journal of retailing 79 (2003) 4, pp. 213-224

Persistent link: https://www.econbiz.de/10006611831