International business environment is changing in the context of economic crisis. Consumers react by adapting their buying behaviour from impulse acquisitions to more prudent and rational purchasing decisions. As consumers are buying necessities and have a tendency to migrate to generics or...

В статье выделена роль инструментов маркетингового управления в перспективном развитии крупных российских банков. В частности, рассмотрены подходы к...

Актуальность обусловлена стремительным ростом роли туризма в жизни и экономике Ростовской области. Туризмнесет неисчерпаемый потенциал и определяет...

In the background of high consumerism and income of the urban consumers, in recent year, a number of companies have expressed their interest towards retail sector outlets. As a result, numbers of shopping malls have started their operations in metro and urban areas. Pantaloon, big bazaar, Vishal...