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Segmenting Internet shoppers based on their Web-usage-related lifestyle: a cross-cultural validation

Brengman, Malaika; Geuens, Maggie; Weijters, Bert; … - In: Journal of business research : JBR 58 (2005) 1, pp. 79-88

Persistent link: https://www.econbiz.de/10006714002

From Armani to Zara: Impression formation based on fashion store patronage

Willems, Kim; Janssens, Wim; Swinnen, Gilbert; … - In: Journal of business research : JBR 65 (2012) 10, pp. 1487-1495

Persistent link: https://www.econbiz.de/10010002845

The Impact of In‐Store Greenery on Customers

Brengman, Malaika; Willems, Kim; Joye, Yannick - In: Psychology & marketing 29 (2012) 11, pp. 807-822

Persistent link: https://www.econbiz.de/10010031033

Can we identify compulsive buyers based on their personality? An application of the Personality Adjective Check List

Mikolajczak-Degrauwe, Kalina; Rossi, Gina; Wauters, Birgit - In: Journal of customer behaviour 11 (2012) 3, pp. 221-240

Persistent link: https://www.econbiz.de/10010046638

Virtual worlds: A gateway for SMEs toward internationalization

Hassouneh, Diana; Brengman, Malaika - In: The journal of brand management : an international journal 19 (2011) 1, pp. 72-91

Persistent link: https://www.econbiz.de/10009287859

From Armani to Zara: Impression formation based on fashion store patronage

Willems, Kim; Janssens, Wim; Swinnen, Gilbert; … - In: Journal of Business Research 65 (2012) 10, pp. 1487-1494

Fine fashion and fast fashion are ever converging. Just as consumers buy luxury fashion brands to express or enhance their self-image, so also can they patronize fashion stores with a self-congruent personality positioning. This article addresses the following research question: Do people use...

Persistent link: https://www.econbiz.de/10011049960

Segmenting Internet shoppers based on their Web-usage-related lifestyle: a cross-cultural validation

Brengman, Malaika; Geuens, Maggie; Weijters, Bert; … - In: Journal of Business Research 58 (2005) 1, pp. 79-88

Persistent link: https://www.econbiz.de/10005473834

Developing a typology of airport shoppers

Geuens, Maggie; Vantomme, Delphine; Brengman, Malaika - In: Tourism management : research, policies, practice 25 (2004) 5, pp. 615-622

Persistent link: https://www.econbiz.de/10006816791

The effect of web communities on consumers' initial trust in B2C e-commerce websites

Brengman, Malaika; Karimov, Farhod P. - In: Management research review 35 (2012) 9, pp. 791-818

Persistent link: https://www.econbiz.de/10009996194