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The determinants of customer loyalty in Malaysian mobile telecommunication services: a structural analysis

Leong, Lai-Ying; Hew, Teck-Soon; Ooi, Keng-Boon; Lin, … - In: International Journal of Services, Economics and Management 4 (2012) 3, pp. 209-235

The aim of this study is to empirically examine the determinants of customer loyalty (CL) in mobile telecommunication services (MTS) from the Malaysian perspective. Service quality (SQ), perceived value (PV), trust and habit were examined as the determinants of customer loyalty. The currently...

Persistent link: https://www.econbiz.de/10010816546

Limit pricing and entry under incomplete information : an equilibrium analysis

Milgrom, Paul; Roberts, John - In: Econometrica : journal of the Econometric Society, an … 50 (1982) 2, pp. 443-459

Persistent link: https://www.econbiz.de/10002493304

Markteintrittstiming von Telekommunikationsdiensteanbietern

Gerpott, Torsten; Jakopin, Nejc - In: Metrika 19 (2008) 1, pp. 7-37

Using data on 87 new product introductions (NPI) and foreign market entries (FME) of telecommunications service … externalities. Regardless of market entry position sampled NPI/FME of telecommunications service firms received more positive …

Persistent link: https://www.econbiz.de/10010994992