Korean Abstract 신흥국 경제는 빠르게 성장하고 있으며 그에 따라 한국에 있어 신흥국의 중요성도 나날이 커지고 있다. 그러나 신흥국 수입시장에서 한국의 점유율은 답보상태이며 그 자리를 중국이 메꾸고 있다. 본 보고서는...

As mobile game business becomes one of the most lucrative as well as fast-growing businesses, examining key success factors in this industry is of great interest. Utilizing a research method called Bayesian network, this paper models and tests interrelationship among product, marketing, consumer...

Research on innovation adoption focuses on voluntary adoption, although non-voluntary or prompted adoption decisions are prevalent in real life, especially for high-tech products and services. This study aims to investigate the effect of social influence on consumers' innovation adoption in the...