Narrow search
Showing 1 - 10 of 20,305
Cover Image
Der Wandel von Push- zu Pull- Medien in der Online-Medienarbeit von Luxusmarken: Eine Untersuchung über den Einsatz von Social Media Newsrooms in der Luxusbranche
Maiwald, Anna; Teichmann, Julia; Pätzmann, Jens - In: EconStor Open Access Articles (2014-01), pp. 8-16
Die Autoren analysieren, ob ein Social Media Newsroom eine Alternative zur herkömmlichen Pressemitteilungen via Email in der Luxusbranche ist. Ausgehend vom Intereffikationsmodell wird aufgezeigt, dass Journalismus und PR in einer Wechselbeziehung der gegenseitigen Einflussnahme stehen. Via...
Persistent link: https://www.econbiz.de/10010981103
Cover Image
Comparative Versus Noncomparative Messages: The Moderating Impact of Pre-Purchase attribute Verifiability.
Jain, S.P.; Buchanan, B.; Maheswaran, D. - William E. Simon Graduate School of Business … - 1995
Persistent link: https://www.econbiz.de/10005779832
Cover Image
The History of Marketing Science
Winer, Russell S (contributor); Neslin, Scott A (contributor) - World Scientific Publishing Co. Pte. Ltd.
The field of marketing science has a rich history of modeling marketing phenomena using the disciplines of economics … Marketing Science</i> is a timely review of the accomplishments of marketing scientists in a number of research areas …. Different research areas of marketing science, such as Pricing, Internet Marketing, Diffusion Models, and Advertising, are …
Persistent link: https://www.econbiz.de/10011156359
Cover Image
Manging a Distribution Channel Under Asymmetric Information with Performance Requirements.
Moorthy, S.; Desiraju, R. - William E. Simon Graduate School of Business … - 1995
Persistent link: https://www.econbiz.de/10005479179
Cover Image
Brand Differentiation in German Online Job Boards
Palinkas, Tami; Botzenhardt, Florian; Pätzmann, Jens - In: EconStor Open Access Articles (2014-01), pp. 39-48
The increasing overload of information that bothers people is affecting businesses on online job boards as well. Although there is no doubt about the benefits of those platforms, companies are threatened to get lost in the sheer mass of similar advertisements. Considering the background of the...
Persistent link: https://www.econbiz.de/10010980993
Cover Image
Four Types of Promotion of Goods in Marketing
Kaluzhsky, Mikhail - Volkswirtschaftliche Fakultät, … - 2012
The article discusses the features of communication policy in marketing. The author analyzes the objectives, functions … attention is paid to the practical use of marketing communications. …
Persistent link: https://www.econbiz.de/10011199843
Cover Image
The Concept of the "4P" and Marketing planning in a concise and clear Interpretation
Kaluzhsky, Mikhail - Volkswirtschaftliche Fakultät, … - 2012
The article discusses the features of marketing planning through the use of the concept of «4P». The author analyzes … the objectives, functions and structural elements of the concept of «4P» as a tool for marketing planning with the …
Persistent link: https://www.econbiz.de/10011199845
Cover Image
Product Policy in Marketing
Kaluzhsky, Mikhail - Volkswirtschaftliche Fakultät, … - 2012
The article discusses the features of product policy in marketing. The author analyzes the objectives, functions and …
Persistent link: https://www.econbiz.de/10011199848
Cover Image
AN INVESTIGATION OF INFORMATIONAL VERSUS EMOTIONAL ADVERTISING APPEALS DURING LIFE TRANSITIONS
Hadjimarcou, John - In: International Journal of Management and Marketing Research 5 (2012) 2, pp. 55-65
The traditional family life cycle model explains the consumption behavior of individuals and households during a set of temporal periods in consumers’ lives. Yet, these seemingly distinct periods in one’s life may overlook times at which considerable consumer activity takes place,...
Persistent link: https://www.econbiz.de/10011205608
Cover Image
AN INVESTIGATION OF INFORMATIONAL VERSUS EMOTIONAL ADVERTISING APPEALS DURING LIFE TRANSITIONS
Hadjimarcou, John - In: International Journal of Management and Marketing Research 5 (2012) 1, pp. 55-65
The traditional family life cycle model explains the consumption behavior of individuals and households during a set of temporal periods in consumers’ lives. Yet, these seemingly distinct periods in one’s life may overlook times at which considerable consumer activity takes place,...
Persistent link: https://www.econbiz.de/10011205624