Carlborg, Per; Kindström, Daniel; Kowalkowski, Christian - In: The Service Industries Journal 34 (2014) 5, pp. 373-398
The number of service innovation articles has increased dramatically in the past 25 years. By reviewing 128 articles published between 1986 and 2010, primarily in leading marketing and innovation journals, this study analyzes the progression of service innovation research according to topicality...