Ciprian-Marcel, Pop; Dan-Cristian, Dabija - In: Annals of Faculty of Economics 1 (2012) 2, pp. 861-867
A special role in increasing customer satisfaction and contentment with any retail store is played by ambiance or in-store management. Store ambiance is closely related to all decisions taken concerning the manner in which the management can organise the store, arrange gondolas and shelves,...