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The interrelationships between brand and channel choice

Neslin, Scott; Jerath, Kinshuk; Bodapati, Anand; … - In: Marketing Letters 25 (2014) 3, pp. 319-330

We propose a framework for the joint study of the consumer’s decision of where to buy and what to buy. The framework is rooted in utility theory where the utility is for a particular channel/brand combination. The framework contains firm actions, the consumer search process, the choice...

Persistent link: https://www.econbiz.de/10010959373

Negotiated belief structures and decision performance: An empirical investigation

Walsh, James P.; Henderson, Caroline M.; Deighton, John - In: Organizational Behavior and Human Decision Processes 42 (1988) 2, pp. 194-216

Persistent link: https://www.econbiz.de/10005318935

Broadening the Scope of Consumer Research

Deighton, John; MacInnis, Debbie; McGill, Ann; Shiv, Baba - In: Journal of Consumer Research 36 (2010) 6, pp. v-v

Persistent link: https://www.econbiz.de/10008633280

The Impact of Internet Exchanges on Business-to-Business Distribution

Narayandas, Das; Caravella, Mary; Deighton, John - In: Journal of the Academy of Marketing Science 30 (2002) 4, pp. 500-505

Persistent link: https://www.econbiz.de/10006151469

Commentary on "Exploring the Implications of the Internet for Consumer Marketing"

Deighton, John - In: Journal of the Academy of Marketing Science 25 (1997) 4, pp. 347-351

Persistent link: https://www.econbiz.de/10006153456

Invited Commentaries on "Evolving to a New Dominant Logic for Marketing"

Day, George S.; Deighton, John; Narayandas, Das; … - In: Journal of marketing 68 (2004) 1, pp. 18-27

Persistent link: https://www.econbiz.de/10005929510

HBR AT LARGE - How Snapple Got Its Juice Back - Company builds brand. Company sells brand. New owner destroys brand, selling it at a staggering USD 1.4 billion loss. The next owner...

Deighton, John - In: Harvard business review : HBR (2002), pp. 47-53

Persistent link: https://www.econbiz.de/10005944859

MANAGE MARKETING BY THE CUSTOMER EQUITY TEST

Blattberg, Robert C.; Deighton, John - In: Harvard business review : HBR 74 (1996) 4, pp. 136-145

Persistent link: https://www.econbiz.de/10005987047

The Effects of Advertising on Brand Switching and Repeat Purchasing

Deighton, John; Henderson, Caroline M.; Neslin, Scott A. - In: Journal of marketing research : JMR 31 (1994) 1, pp. 28-43

Persistent link: https://www.econbiz.de/10006687071

Marketing and Seduction: Building Exchange Relationships by Managing Social Consensus

Deighton, John; Grayson, Kent - In: Journal of consumer research : JCR ; an … 21 (1995) 4, pp. 660-676

Persistent link: https://www.econbiz.de/10006681655