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Die Lead-Markt-Strategie : Das Geheimnis weltweit erfolgreicher Innovationen
Beise, Marian - 2006
Persistent link: https://www.econbiz.de/10004882596
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Typen vorteilhafter Wettbewerbsstrategien : Unterstützungsmöglichkeiten im Produktionsbereich
Corsten, Hans; Will, Thomas - 1994
Persistent link: https://www.econbiz.de/10004185418
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Global marketing management : a strategic perspective
Toyne, Brian; Walters, Peter George Pakenham - 1989 - 2. [Dr.]
Persistent link: https://www.econbiz.de/10004085938
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Rethinking the future : rethinking business principles, competition, control & complexity, leadership, markets and the world
Gibson, Rowan (contributor) - 1998 - Rev. ed
Persistent link: https://www.econbiz.de/10004139938
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International marketing and export management
Albaum, Gerald (contributor) - 1994 - 2. ed.
Persistent link: https://www.econbiz.de/10004192530
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Market led strategic change : transforming the process of going to market
Piercy, Nigel - 1997 - 2. ed.
Persistent link: https://www.econbiz.de/10004361970
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The Impact of Relational Variables on Export Performance: An Empirical Investigation in Australia and the UK
Styles, Chris; Ambler, Tim - In: Australian Journal of Management 25 (2000) 3, pp. 261-281
The impact of relational variables on export performance is tested across two countries—the UK and Australia. The key … data from the early stages of export ventures by small and medium sized enterprises (SMEs). The results support the … importance of social learning and relational variables to export performance. …
Persistent link: https://www.econbiz.de/10010769485
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International marketing
Hess, John M.; Cateora, Philip R. - 1966
Persistent link: https://www.econbiz.de/10000608409
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Legal aspects of transnational marketing and sales contracts
Chatterjee, Charles - 1996
Persistent link: https://www.econbiz.de/10004308776
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Ethical issues in international marketing
Delener, Nejdet (contributor) - 1995
Persistent link: https://www.econbiz.de/10004309963