Cham, Tat-Huei; Easvaralingam, Yalini - In: International Journal of Services, Economics and Management 4 (2012) 4, pp. 267-281
influence the quality of services of hotels is critical for the success of the hotels. Corporate image and customer loyalty … should also be emphasised to ensure the sustainability of the hotels in this competitive industry. Hence, this study is … conducted to discover the factors influencing perceived service quality of Malaysian hotels, as well as exploring the …