Цель статьи заключается в исследовании существующих подходов к определению понятия «бренд работодателя» и формировании авторского комплексного подхода к...

The goal of the article lies in the study of existing approaches to definition of the "employer brand" notion and formation of the author's complex approach to definition of this notion. The article analyses and generalises approaches of many foreign and domestic scientists to definition of the...

The paper deals with the concept of employer branding, which is very important to follow, as an employer brand represents the core values of an organization. Organizations considered good employers have a strong identity and a positive image in the marketplace. To be successful, organizations...

While previous studies have shown that firms need to build a favourable employer image to prevail in the war for talent we still lack of an international perspective on employer branding. Based on a survey among engineering students from China, India, Germany, and Hungary, we show that the...

The paper deals with the concept of employer branding, which is very important to follow, as an employer brand represents the core values of an organization. Organizations considered good employers have a strong identity and a positive image in the marketplace. To be successful, organizations...

Attraction and retention of talented resources are crucial to the success of the organizations. The purpose of this study is to develop a real and ideal employer scale. For real employers we mean organizations that are currently working in the market while the ideal ones are hypothetical...

In today’s, characterised by increasingly fierce competition economy, employees are focal to the process of tourism service brand building. If companies wish to gain a competitive advantage through attracting and retaining the best available human capital, they should engage in the process of...