Employer Branding - Source of Competitiveness of the Industrial Plants
The paper deals with the concept of employer branding, which is very important to follow, as an employer brand represents the core values of an organization. Organizations considered good employers have a strong identity and a positive image in the marketplace. To be successful, organizations need to attract the employee market. Marketing tools associated with Brand Management have been applied by the HR (Human Resources) in order to attract, engage and retain employees in the same way as marketing applies such tools to attract and retain customers.
Year of publication: |
2010
|
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Authors: | Dagmar, Babčanová ; Miroslav, Babčan ; Eva, Odlerová |
Published in: |
Research Papers Faculty of Materials Science and Technology Slovak University of Technology. - De Gruyter Open. - Vol. 18.2010, 29, p. 55-61
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Publisher: |
De Gruyter Open |
Subject: | employer branding | employer image | employee | human resources management | marketing |
Saved in:
Online Resource
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