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Ommeslaghe, Bernard van - In: Marketingentscheidungen, (pp. 331-345). 1974

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Hytha, Robert K. - In: Betriebswirtschaftliche Forschung und Praxis : BFuP 30 (1978) 5, pp. 482-492

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Cotham, James C. - In: Business horizons 11 (1968) 2, pp. 75-80

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Dalrymple, Douglas J.; Stephenson, P. Ronald; Cron, William - In: Business horizons 23 (1980) 6, pp. 57-60

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Darmon, René Y. - In: Theoretical developments in marketing, (pp. 85-90). 1980

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Haggerty, John L. - In: New ideas for successful marketing : [National …, (pp. 61-71). 1966

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Leterman, Elmer G. - 1958 - (1.-6. Tsd.)

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Behrman, Douglas N.; Perreault, William D. - In: Journal of business research : JBR 10 (1982) 3, pp. 355-370

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Behrman, Douglas N.; Bigoness, William J.; Perreault, … - In: Management science : journal of the Institute for … 27 (1981) 11, pp. 1246-1260

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Ingram, Thomas N.; Bellenger, Danny N. - In: California management review 24 (1982) 3, pp. 81-88

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