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Kreativität als Bestandteil der Markenidentität : Ein verhaltenstheoretischer Ansatz zur Analyse der Mitarbeiterkreativität
Kästner, Evelyn - 2009
Persistent link: https://www.econbiz.de/10004949865
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Innengerichtetes identitätsbasiertes Markenmanagement
Zeplin, Sabrina - 2006
Persistent link: https://www.econbiz.de/10004909745
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Strategische identitätsorientierte Markenführung
Ringle, Tanja - 2006
Persistent link: https://www.econbiz.de/10004909797
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Creativity Economy and a Crisis of the Economy? Coevolution of Knowledge, Innovation, and Creativity, and of the Knowledge Economy and Knowledge Society
Dubina, Igor; Carayannis, Elias; Campbell, David - In: Journal of the Knowledge Economy 3 (2012) 1, pp. 1-24
Persistent link: https://www.econbiz.de/10010539275
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Bedeutungsvolle Orte: Eine kultursoziologische Annäherung an kreative Handlungsressourcen in Städten
Merkel, Janet; Oppen, Maria - Wissenschaftszentrum Berlin für Sozialforschung (WZB) - 2012
development has given rise to new urban growth theories based on creativity. Explanations focus on spatial-structural dimensions … creative work and life. The aim of this paper is to present a cultural sociological view on creativity in the city. It is not … just the urban context that breeds creativity, but culturally (re)produced perceptions of particular places that creative …
Persistent link: https://www.econbiz.de/10010984944
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FROM CONJUNCTURAL URBAN STORYTELLING TO CITY BRANDING: AN EMPIRICAL MODEL FOR BUCHAREST
PÎNZARU, Florina - In: Management Research and Practice 4 (2012) 2, pp. 33-44
Academic literature, both socio-human and economic profile, approached pretty much the subject of the city brand, usually in the broader context of analysis concerning national and local brands. Despite various theoretical paradigms proposed to identify the most appropriate theoretical modeling...
Persistent link: https://www.econbiz.de/10010579466
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Exploring Brand Experience Dimensions for Cities and Investigating Their Effects on Loyalty to a City
Kazançoğlu, İpek; Dirsehan, Taşkın - In: Business and Economics Research Journal 5 (2014) 1, pp. 17-37
The competitive environment in terms of tourists and investment attraction requires the strategic management of cities. The marketing literature in this topic relates to different dimensions, most importantly, the image, identity, and branding of a city, satisfaction, and the degree of loyalty...
Persistent link: https://www.econbiz.de/10010991049
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New city brand: it\’s creation and social reception. Example: <i>Silesia</i> Metropolis
Wycisk, Aleksandra - In: Ekonomia journal 29 (2012)
The article presents the most important results of sociological research conducted in 2011 in 14 cities of the “Silesia” Metropolis (G?rno?l?sko-Zag??biowska Metropolia “Silesia”). The study formed the basis of a thesis written under the supervision of professor Marek S. Szczepanski,...
Persistent link: https://www.econbiz.de/10011269142
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Destination branding : analysing brand equity for Queensland's Coral Coast
Pike, Steven D. - 2008
Place branding has become a major focus of operations for destination marketing organisations (DMO) striving for differentiation in cluttered markets. The topic of destination branding has only received attention in the tourism literature since the late 1990s, and there has been relatively...
Persistent link: https://www.econbiz.de/10009437635
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Destination branding : analysing brand equity for Queensland’s coral coast
Pike, Steven D. - 2009
Place branding has become a major focus of operations for destination marketing organisations (DMO) striving for differentiation in cluttered markets. The topic of destination branding has only received attention in the tourism literature since the late 1990s, and there has been relatively...
Persistent link: https://www.econbiz.de/10009437738