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Bejou, David; Palmer, Adrian - In: The journal of services marketing 12 (1998) 1, pp. 7-22

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Palmer, Adrian; Bejou, David - In: Journal of marketing management : MM 10 (1994) 6, pp. 495-512

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Palmer, Adrian - 1994

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Tat, Peter K.; Bejou, David - In: Journal of advertising research 34 (1994) 2, pp. 29-35

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Iyer, Gopalkrishnan R.; Sharma, Arun; Bejou, David - In: Revue française du marketing (2005) 202, pp. 99-116

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