Dubé, Jean-Pierre; Gupta, Sachin - In: Marketing Science 27 (2008) 3, pp. 324-333
We investigate the sensitivity of cross-brand pass-through estimates to two types of pooling: across stores, and across regular price and promotional price weeks. Using the category data from Besanko, Dubé, and Gupta (2005), hereafter BDG, we find consistent support across all 11 categories for...