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Brand Image as a Function of Self-Image and Self-Brand Connection
MOCANU, Rares - In: Management Dynamics in the Knowledge Economy Journal 1 (2013) 3, pp. 387-408
investigated product evaluations, with an analysis of surveyed beliefs, attitudes, and intentions regarding fashion brands. They …
Persistent link: https://www.econbiz.de/10010969199
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Bambini: conversazioni nelle reti e strategie dei brand. Prime osservazioni e linee di ricerca
Maura, Franchi; Cristina, Ziliani; Silvia, Bellini - In: Micro & Macro Marketing (2013) 3, pp. 503-520
presence of children in Snss. Investigation onthe relationship between kids and brands has significant implicationsfor the …Despite the explosion of Snss and the growing interest of brands foron line conversations, analysis on the relationship … between consumersand brands in these environments is still insufficient. This is particularlyevident in relation to the …
Persistent link: https://www.econbiz.de/10010789110
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Intercultural Differences in the Purchase and Information Behaviour of Young Consumers
Beno, Klemenčič; Darko, Števančec; Gabrijel, Devetak - In: Organizacija 45 (2012) 1, pp. 14-23
clothing characteristics having impact on the purchase decision making (price, trademark, fitting of clothing, design, quality … focused on characteristic differences. Knowing intercultural differences is important for global companies of the clothing …
Persistent link: https://www.econbiz.de/10011009254
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Intercultural Differences in the Purchase and Information Behaviour of Young Consumers
Beno, KlemenÄiÄ; Gabrijel, Devetak; Darko, Å tevanÄec - In: Organizacija 45 (2012) 1, pp. 14-23
clothing characteristics having impact on the purchase decision making (price, trademark, fitting of clothing, design, quality … focused on characteristic differences. Knowing intercultural differences is important for global companies of the clothing …
Persistent link: https://www.econbiz.de/10010534569
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Ideal und Wirklichkeit ethischen Konsums – Eine empirische Untersuchung unter Konsumenten zum Kleidungskauf (Ideal and Reality of Ethical Consumption)
Schenkel-Nofz, Markus; Walther, Michael - In: Zeitschrift für Wirtschafts- und Unternehmensethik - … 15 (2014) 2, pp. 215-236
Konsumenten spielen als einflussreiche und legitime Stakeholder eine zentrale Rolle bei der Befoerderung von CSR. Zahlreiche Studien weisen dabei zwar auf einen zunehmenden Bedeutungsgewinn des Themas und einen Zuwachs ethischer Konsumenten hin, doch spiegelt sich dies nicht im Marktanteil...
Persistent link: https://www.econbiz.de/10010900817
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The Draft National Policy for Children, 2012
eSocialSciences; Government of India Ministry of Women … - 2012
challenges in the situation of children, the Government of India adopted this Resolution on the National Policy for Children …
Persistent link: https://www.econbiz.de/10011133289
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Organic foods consumers in Hong Kong
Yap, Matthew H. T. - In: Tourism and Hospitality Management 18 (2012) 1, pp. 141-146
Asian organic foods consumers’ behaviour is worth investigating to sustain the continuous growth of organic foods consumption. Hence, Fiona has the ambition to employ the innovation diffusion theory to profile and understand organic foods consumers in Hong Kong in her research proposal. The...
Persistent link: https://www.econbiz.de/10011095164
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The joyless economy : the psychology of human satisfaction
Scitovsky, Tibor - 1992 - Rev. ed.
Persistent link: https://www.econbiz.de/10004135500
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Das große Buch der Kaufmotive
Dichter, Ernest - 1981 - 1. Aufl.
Persistent link: https://www.econbiz.de/10004070366
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What triggers consumers' interest toward sustainable tourism?
Brieu, Mélanie; Durif, Fabien; Roy, Jean; Boivin, Caroline - In: International Journal of Sustainable Development 16 (2013) 3/4, pp. 322-334
The purpose of this article is to provide a better understanding of what triggers consumers' interest toward sustainable tourism by identifying the factors which either motivate or demotivate consumers during the purchase decision process relating to sustainable tourism supply options. An...
Persistent link: https://www.econbiz.de/10010754851