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The benefits of airline global alliances: an empirical assessment of the perceptions of business travelers

Goh, Kevin; Uncles, Mark - In: Transportation Research Part A: Policy and Practice 37 (2003) 6, pp. 479-497

Many claims have been made concerning the benefits of airline global alliances, often from the viewpoint of airline operators. By contrast, the focus of this paper is an empirical study of the perceptions of consumers. Studied first are the perceptions that business travelers have of the...

Persistent link: https://www.econbiz.de/10005143935

The Ombudsman: Reaping Benefits from Management Research: Lessons from the Forecasting Principles Project

Armstrong, J.Scott; Pagell, Ruth; Campanario, Juan Miguel; … - In: Interfaces : the INFORMS journal on the practice of … 33 (2003) 6, pp. 91-111

Persistent link: https://www.econbiz.de/10006250078

A taxonomy of differences between consumers for market segmentation

Bock, Timothy; Uncles, Mark - In: International journal of research in marketing : IJRM ; … 19 (2002) 3, pp. 215-224

Persistent link: https://www.econbiz.de/10006173798

Patterns of Buyer Behavior: Regularities, Models, and Extensions

Uncles, Mark; Ehrenberg, Andrew; Hammond, Kathy - In: Marketing science : the marketing journal of the … 14 (1995) 3, pp. G71

Persistent link: https://www.econbiz.de/10006936054

Generalizing patterns of store-type patronage: an analysis across major Chinese cities

Uncles, Mark; Kwok, Simon - In: The international review of retail, distribution and … 18 (2008) 5, pp. 473-494

Persistent link: https://www.econbiz.de/10008153931

A temporal analysis of behavioural brand loyalty among urban Chinese consumers

Uncles, Mark; Wang, Chao; Kwok, Simon - In: Journal of marketing management : MM 26 (2010) 9, pp. 921-943

Persistent link: https://www.econbiz.de/10008453118

Antecedents and consequences of structural change in North American retailing 1990-2010

Uncles, Mark - In: The international review of retail, distribution and … 20 (2010) 1, pp. 29-69

Persistent link: https://www.econbiz.de/10008384148

In praise of retrospective surveys

East, Robert; Uncles, Mark - In: Journal of marketing management : MM 24 (2008) 9, pp. 929-945

Persistent link: https://www.econbiz.de/10008416675

Consumer savvy: conceptualisation and measurement

Macdonald, Emma; Uncles, Mark - In: Journal of marketing management : MM 23 (2007) 5, pp. 497-518

Persistent link: https://www.econbiz.de/10008416685

In 25 Years, Across 50 Categories, User Profiles for Directly Competing Brands Seldom Differ: Affirming Andrew Ehrenberg's Principles

Uncles, Mark; Kennedy, Rachel; Nenycz-Thiel, Magda; … - In: Journal of advertising research 52 (2012) 2, pp. 252-262

Persistent link: https://www.econbiz.de/10009998279