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Wind, Yoram
70
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11
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Journal of marketing
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7
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7
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4
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4
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3
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Handbook of Developments in Consumer Behaviour
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ECONIS (ZBW)
51
OLC EcoSci
36
RePEc
18
USB Cologne (EcoSocSci)
5
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1
Environmental facrors and marketing practices
Douglas, Susan P.
;
Wind, Yoram
- In:
European journal of marketing : EJM
7
(
1973/74
)
3
,
pp. 155-165
Persistent link: https://www.econbiz.de/10002089911
Saved in:
2
Guidelines for developing international marketing strategies
Wind, Yoram
;
Douglas, Susan P.
;
V. Perlmutter, Howard
- In:
Journal of marketing
37
(
1973
)
2
,
pp. 14-23
Persistent link: https://www.econbiz.de/10003012212
Saved in:
3
International market segmentation
Wind, Yoram
;
Douglas, Susan P.
- In:
European journal of marketing : EJM
6
(
1972
)
1
,
pp. 17-25
Persistent link: https://www.econbiz.de/10003012275
Saved in:
4
Marketing performance : a conceptual framework ; MSI-USDA Study Group on Marketing Performance ; Summary report
Wind, Yoram
;
Douglas, Susan P.
-
1968
-
Rev
Persistent link: https://www.econbiz.de/10003012466
Saved in:
5
What's fashion all about, and does it really matter anyhow?
Douglas, Susan P.
- In:
Esomar congress
(
1976
),
pp. 221-230
Persistent link: https://www.econbiz.de/10003539513
Saved in:
6
Cross-national comparisons and consumer stereotypes : a case study of working and non-working wives in the U.S., and France
Douglas, Susan P.
- In:
European research in international business
,
(pp. 263-281)
.
1978
Persistent link: https://www.econbiz.de/10002089917
Saved in:
7
Brand choice
Wind, Yoram
- In:
Selected aspects of consumer behavior : A summary from …
,
(pp. 239-258)
.
1977
Persistent link: https://www.econbiz.de/10003012181
Saved in:
8
Brand loyalty and vulnerability
Wind, Yoram
- In:
Consumer and industrial buying behavior
,
(pp. 313-319)
.
1977
Persistent link: https://www.econbiz.de/10003012186
Saved in:
9
A framework for classifying new-product forecasting models
Wind, Yoram
- In:
New-product forecasting : models and applications
,
(pp. 3-42)
.
1981
Persistent link: https://www.econbiz.de/10003012207
Saved in:
10
Industrial buying behavior : source loyalty in the purchase of industrial components
Wind, Yoram
-
1967
Persistent link: https://www.econbiz.de/10003012249
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