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Un risque intrinsèque : l'omniprésence du design dans les principaux modèles productifs du capitalisme moderne
Hilali, Nabil El; Mathieu, Jean-Pierre - HAL - 2012
Une exploration du design située au cœur des principaux modèles productifs montre à travers le récit de F.W. Taylor, de H. Ford et de T. Ohno que le design occupe un rôle stratégique majeur dans le développement, l'essor de ces modèles et l'impact transformationnel qu'ils ont eu...
Persistent link: https://www.econbiz.de/10010899080
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Relationships Between SERVQUAL Dimensions and Organizational Performance in the Case of a Business-to-Business Service
Mehta, Subhash C.; Durvasula, Srinivas - 1998
emphasis on marketing of services in business-to-business context. Presents an application of SERVQUAL as a measure of service … departments are examined. The findings have important implications for shipping lines? marketing strategies. Though conducted in …
Persistent link: https://www.econbiz.de/10009484529
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The Effect of Marketing Knowledge Management and Organizational Performance: Case Study
Maroofi, Fakhraddin; Jamshidinavid, Babak; Halashi, Mahbobeh - In: International Journal of Academic Research in … 2 (2012) 4, pp. 30-52
In this research we investigate the relationship between marketing knowledge management (MKM) and performance in … effect on the entire performance of ITOs, with all its potentials. Create-in marketing resource, internal marketing … potentials and external marketing potentials show the strongest influence on market performance and customer performance and …
Persistent link: https://www.econbiz.de/10010706157
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Design Management
Ľubica, Knošková - In: Studia Commercialia Bratislavensia 4 (2011) 13, pp. 91-101
The author analyzes in the paper the role of creativity and design in innovations, with emphasis on three theoretical models linking creativity, design and innovations. The effective use of design is linked to design management. The concept of design management relates to certain management...
Persistent link: https://www.econbiz.de/10011008060
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Design Management
KnoÅ¡ková Ľubica - In: Studia Commercialia Bratislavensia 4 (2011) 13, pp. 91-101
The author analyzes in the paper the role of creativity and design in innovations, with emphasis on three theoretical models linking creativity, design and innovations. The effective use of design is linked to design management. The concept of design management relates to certain management...
Persistent link: https://www.econbiz.de/10010534075
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The practices of design management in the service industry
Rufaidah, Popy - Departemen Manajemen dan Bisnis, Fakultas Ekonomi - 2005
The need for design managers to understand service characteristics as well as their business types has been unexplored in the literature of design management. The paper focuses on the identification of the design practice in the service industry. Particularly, it aims to answer the following...
Persistent link: https://www.econbiz.de/10008740685
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FROM LEAN PRODUCT DEVELOPMENT TO LEAN INNOVATION: SEARCHING FOR A MORE VALID APPROACH FOR PROMOTING UTILITARIAN AND EMOTIONAL VALUE
GUDEM, MARTIN; STEINERT, MARTIN; WELO, TORGEIR - In: International Journal of Innovation and Technology … 11 (2014) 02, pp. 1450008-1
This paper considers the role of lean product development (LPD) as part of a company's overall innovation strategy. Our discussion contends that the value-concept in LPD is too strongly tied to product features, and that this may lead to: (i) overemphasis on utilitarian value, (ii) preference...
Persistent link: https://www.econbiz.de/10010754699
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Contribution for crossover and mutation for degree constrained minimum spanning tree problem (d-MSTP)
Ghoualmi-Zine, Nacira; Mahmoudi, Rachid - In: International Journal of Engineering Management and … 3 (2012) 1/2, pp. 74-94
In this article, we are interested in managing engineering design of ad hoc wireless network. We have to design topology of such networks to guarantee all nodes cover. So, spanning tree concept is applied to design and optimise the tree with the constraint of the degree (d-MSTP) of the...
Persistent link: https://www.econbiz.de/10010670319
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Organizing engineering / industrial design interface for innovation
Hirt, Olivier - HAL - 2003
This text relates an innovative process carried out jointly by Renault both engineering and industrial design departments, which has showed the possibility of a new form of cooperation, and drawn the outlines of a new model for the design / engineering interface organization. While being a form...
Persistent link: https://www.econbiz.de/10010898627
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A STUDY ON HOW TO ELEVATE ORGANISATIONAL CREATIVITY IN TAIWANESE DESIGN ORGANISATION
CHANG, WEN-CHIH; CHIANG, ZUN-HWA - In: International Journal of Innovation Management (ijim) 12 (2008) 04, pp. 699-723
This research focuses on exploring which factors influence organisational creativity the most, and what actions are the most effective to enhance organisational creativity of design companies and departments in Taiwan. The survey showed that the most influential five factors to organisational...
Persistent link: https://www.econbiz.de/10004970194