organizations. The overall aim is subdivided into three objectives covering more precisely the two poles of marketing communication …Purpose – This paper aims to understand the contribution made by Facebook as a marketing tool for companies, and … point of view on being a part of it; to understand the strategic vision of Facebook from those responsible for marketing and …

Marketing managers often provide much poorer evaluations of model-based marketing decision support systems (MDSSs) than … and related recommendations. Thus, there is likely to be a gap between a marketing manager’s mental model and the decision … model with the MDSS. We hypothesize that, in tandem, these two types of MDSS feedback induce marketing managers to update …