. Another unknown factor is the impact that personal video recorders will have on television advertising revenues. The … provides scope for a substantial increase in the number of television channels transmitted terrestrially in each broadcasting … market. A simple model of a hypothetical advertiser-supported television market shows that with increased channel numbers the …

We examine the effects of fast-food restaurant advertising on television on the body composition of adolescents as … from the National Longitudinal Survey of Youth 1997 and data on local fast-food restaurant advertising on television from … Competitive Media Reporting. Exposure to fast-food restaurant advertising on television causes statistically significant increases …

This experimental study used a television commercial and a procedure similar to that of MacKenzie, Lutz and Belch (1986 … social advertising compared to consumer goods advertising, and for low compared to highly involving product (or topic). The …

We examine whether advertising increases household debt by studying the initial expansion of television in the 1950’s …. Exploiting the idiosyncratic spread of television across markets, we use microdata from the Survey of Consumer Finances to test … whether households with early access to television saw steeper debt increases than households with delayed access. Results …

In the deliberations of scholars, policy analysts, and policy makers, television has exceptional power and influence …. Yet the historical record shows that television has not changed the economics of attention for large populations in the … aspirations, building national brands, and establishing significant brand equity. The advent of radio and television did not …

We discuss the market for commercial spots on network television and estimate the relationship between ratings and … best response schedules and Nash equilibria of the scheduling game and analyze the strategic behavior of the television …

A random sample of 400 homes in Perth responded to a life style instrument and to a series of questions on television … three available Perth television channels. Using multiple discriminant analysis, these groups were then analysed to …