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"We go together" : understanding social cause-related purchase intentions of young adults

Arslanagic-Kalajdzic, Maja; Kadic-Maglajlic, Selma; … - In: Journal of business research : JBR 140 (2022), pp. 130-142

Persistent link: https://www.econbiz.de/10013040656

The productivity puzzle in the context of (new) growth determinants

Redek, Tjaša; Muren, Polona Domadenik; Erjavec, Eva; … - In: Intangible assets, productivity and economic growth : …, (pp. 11-33). 2024

Persistent link: https://www.econbiz.de/10014536118

Sustainability communication

Golob, Urša; Podnar, Klement; Žabkar, Vesna - In: International journal of advertising : the review of … 42 (2023) 1, pp. 42-51

Persistent link: https://www.econbiz.de/10014233911

From car use reduction to ride-sharing : the relevance of moral and environmental identity

Culiberg, Barbara; Cho, Hichang; Kos Koklič, Mateja; … - In: Journal of consumer behaviour 22 (2023) 2, pp. 396-407

Persistent link: https://www.econbiz.de/10014251307

Consumer confusion caused by nutrition apps in product healthiness evaluation

Zečević, Mila; Gidaković, Petar; Žabkar, Vesna; Kos … - In: Economic and business review : EBR 24 (2022) 2, pp. 101-110

Persistent link: https://www.econbiz.de/10013534329

The formation of consumers' warmth and competence impressions of corporate brands : the role of corporate associations

Gidaković, Petar; Žabkar, Vesna - In: European management review : EMR 19 (2022) 4, pp. 639-653

Persistent link: https://www.econbiz.de/10013472690

The interplay of brand, brand origin and brand user stereotypes in forming value perceptions

Gidaković, Petar; Szőcs, Ilona; Diamantopoulos, Adamantios - In: British journal of management 33 (2022) 4, pp. 1924-1949

Persistent link: https://www.econbiz.de/10013463552

The influence of brand sustainability on purchase intentions : the mediating role of brand impressions and brand attitudes

Gidaković, Petar; Kos Koklič, Mateja; Zečević, Mila; … - In: The journal of brand management : an international journal 29 (2022) 6, pp. 556-568

Persistent link: https://www.econbiz.de/10013463722

The role of moral foundations, anticipated guilt and personal responsibility in predicting anti-consumption for environmental reasons

Culiberg, Barbara; Cho, Hichang; Kos Koklič, Mateja; … - In: Journal of business ethics : JBE 182 (2023) 2, pp. 465-481

In response to the growing importance of environmental issues, more and more consumers are turning to anti-consumption by reducing, rejecting, or avoiding consumption. Covering the intersection of sustainable consumption and anti-consumption, previous studies relied on socio-cognitive models to...

Persistent link: https://www.econbiz.de/10013483053

The power of synergy to reinvent IMC education

Kerr, Gayle; Mulhern, Frank; Viswanathan, Vijay; … - In: Journal of marketing communications 30 (2024) 2, pp. 188-200

Persistent link: https://www.econbiz.de/10014529341