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Commentary : do brands compete or coexist?

Aaker, David - In: European Journal of Marketing 53 (2019) 1, pp. 25-27

Purpose: A response to Sheth and Koschmann’s Do brands compete or coexist? How persistence of brand loyalty segments the market. Design/methodology/approach: This paper is a comment piece written in response to Sheth and Koschmann’s “Do brands compete or coexist? How persistence of brand...

Persistent link: https://www.econbiz.de/10012067878

Myopic management behavior with efficient, but imperfect, financial markets : A comparison of information asymmetries in the U.S. and Japan

Jacobson, Robert; Aaker, David - In: Journal of Accounting and Economics 16 (1993) 4, pp. 383-405

Persistent link: https://www.econbiz.de/10005492305

Myopic management behavior with efficient, but imperfect, financial markets: A comparison of information asymmetries in the U.S. and Japan

Jacobson, Robert; Aaker, David - In: Journal of accounting & economics 16 (1993) 4, pp. 383-406

Persistent link: https://www.econbiz.de/10006807267

Innovation: Brand It or Lose It

Aaker, David - In: California management review : CMR 50 (2007) 1, pp. 8-24

Persistent link: https://www.econbiz.de/10007885073

The Power of the Branded Differentiator - At a time when competitive factors have weakened the power of many storied brands, companies can regain an advantage by acquiring or devel...

Aaker, David - In: MIT sloan management review 45 (2003) 1, pp. 83-92

Persistent link: https://www.econbiz.de/10006251949

MARKETING WISSEN - Branding: David Aaker und Erich Joachimsthaler über die Wege zum Brand Leadership

Aaker, David; Joachimsthale, Erich - In: Absatzwirtschaft : Zeitschrift für Marketing ; … 43 (2000) 6, pp. 30-39

Persistent link: https://www.econbiz.de/10006779334

TOP 10 GOLDEN NUGGETS OF CUSTOMER SERVICE - Decrease turnover and build relationships by becoming a customer service guru

Aaker, David - In: Journal of property management : JPM 76 (2011) 6, pp. 32-36

Persistent link: https://www.econbiz.de/10009808061

Creating Signature Stories : Strategic Messaging that Persuades, Energizes and Inspires

Aaker, David - 2018

Intro -- Title -- Copyright -- Table of Contents -- Acknowledgments -- CHAPTER 1 What Is a Signature Story? -- CHAPTER 2 Sets of Signature Stories -- CHAPTER 3 Signature Stories Create Brand Visibility and Energy -- CHAPTER 4 Signature Stories Persuade -- CHAPTER 5 Higher-Purpose Signature...

Persistent link: https://www.econbiz.de/10013331546