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Strategic market management
Aaker, David A. - 1998 - 5. ed.
Persistent link: https://www.econbiz.de/10000655641
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Strategic market management
Aaker, David A. - 2005 - 7. ed., internat. ed.
Persistent link: https://www.econbiz.de/10001928309
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Strategic market management : global perspectives
Aaker, David A.; McLoughlin, Damien - 2010 - 1. ed.
Strategic market management : an overview -- External and customer analysis -- Competitor analysis -- Market/submarket analysis -- Environmental analysis and strategic uncertainty -- Internal analysis -- Creating advantage : synergy and commitment vs. opportunism vs -- Alternative value...
Persistent link: https://www.econbiz.de/10003901296
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Strategic market management
Aaker, David A.; McLoughlin, Damien - 2007 - European ed.
Persistent link: https://www.econbiz.de/10003389155
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Managerial marketing : current thought
Sisodia, Rajendra (contributor); Aaker, David A. (contributor) - 2010
Persistent link: https://www.econbiz.de/10004954237
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Strategic market management : global perspectives
Aaker, David A.; McLoughlin, Damien - 2010 - 1. ed.
Persistent link: https://www.econbiz.de/10004954408
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Essentials of marketing research
Kumar, V.; Aaker, David A.; Day, George S. - 2002 - 2nd ed.
Persistent link: https://www.econbiz.de/10001584595
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Spanning silos : the new CMO imperative
Aaker, David A. - 2008
Persistent link: https://www.econbiz.de/10004922604
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Marketing research
Aaker, David A.; Kumar, V.; Day, George S. - 1995 - 5. ed.
Persistent link: https://www.econbiz.de/10000507567
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Strategisches Markt-Management : Wettbewerbsvorteile erkennen ; Märkte erschließen ; Strategien entwickeln
Aaker, David A. - 1989 - [Neuausg.]
Persistent link: https://www.econbiz.de/10000081681