Strategic market management : global perspectives
David A. Aaker ; Damien McLoughlin
| Year of publication: |
2010 ; 1. ed.
|
|---|---|
| Authors: | Aaker, David A. ; McLoughlin, Damien |
| Publisher: |
Chichester : Wiley |
| Subject: | Marketing | Internationales Marketing | Strategisches Management |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XIII, 354 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Hier auch später erschienene, unveränderte Nachdrucke |
| ISBN: | 978-0-470-68975-2 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004954408