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Marken erfolgreich gestalten : die 20 wichtigsten Grundsätze der Markenführung
Aaker, David A.; Stahl, Florian; Stöckle, Felix - 2015
Persistent link: https://www.econbiz.de/10011337210
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Contemplating the futures of branding
Breazeale, Michael; Fournier, Susan; Avery, Jill; … - In: Strong brands, strong relationships, (pp. 395-414). 2015
Persistent link: https://www.econbiz.de/10011316647
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Brand portfolio strategy : creating relevance, differentiation, energy, leverage and clarity
Aaker, David A. - 2004
Persistent link: https://www.econbiz.de/10002011745
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Win the brand relevance battle and then build competitor barriers
Aaker, David A. - In: California management review 54 (2011/12) 2, pp. 43-57
Persistent link: https://www.econbiz.de/10009507851
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Brand relevance : making competitors irrelevant
Aaker, David A. - 2011 - 1. ed.
Persistent link: https://www.econbiz.de/10008903891
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Managing the corporate brand : the effects of corporate marketing activity on consumer evaluations of brand extensions
Keller, Kevin Lane; Aaker, David A. - 1997
Persistent link: https://www.econbiz.de/10010366609
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The impact of corporate marketing on a company's brand extensions
Keller, Kevin Lane; Aaker, David A. - In: Revealing the corporation : perspectives on identity, …, (pp. 272-298). 2003
Persistent link: https://www.econbiz.de/10001761987
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The lure of global branding
Aaker, David A.; Joachimsthaler, Erich - 2006
Persistent link: https://www.econbiz.de/10003410844
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Innovation : brand it or lose it
Aaker, David A. - In: California management review 50 (2007/08) 1, pp. 8-24
Persistent link: https://www.econbiz.de/10003579756
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Building strong brands
Aaker, David A. - 2009
Persistent link: https://www.econbiz.de/10003784498