Contemplating the futures of branding
Michael Breazeale, Susan Fournier and Jill Avery. With contributions from David Aaker ...
| Year of publication: |
2015
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|---|---|
| Authors: | Breazeale, Michael ; Fournier, Susan ; Avery, Jill ; Aaker, David A. |
| Published in: |
Strong brands, strong relationships. - London : Routledge, ISBN 978-1-138-78683-7. - 2015, p. 395-414
|
| Subject: | Markenführung | Brand management | Marketingtheorie | Marketing theory | Branchenentwicklung | Sector development |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011316647