//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Aaker, Jennifer"
~person:"Foxall, Gordon R."
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~person:"Sheth, Jagdish N."
~person:"Wilk, Richard R."
~source:"econis"
~type_genre:"Reprint"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 10 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
12
Konsumentenverhalten
12
Brand
4
Markenartikel
4
Brand image
3
Markenimage
3
Welt
3
World
3
Brand management
2
Comparison
2
Culture
2
Japan
2
Kultur
2
Markenführung
2
Market research
2
Marketing theory
2
Marketingtheorie
2
Marktforschung
2
Naresh K. Malhotra
2
Social values
2
Soziale Werte
2
Spain
2
Spanien
2
Theorie
2
Theory
2
Vergleich
2
China
1
Consumer goods
1
Cultural identity
1
Developing countries
1
Economic convergence
1
Entwicklungsländer
1
Ethnologie
1
Ethnology
1
Imperialism
1
Imperialismus
1
Indigene Völker
1
Indigenous peoples
1
International marketing
1
Internationales Marketing
1
more ...
less ...
Type of publication
All
Article
9
Book / Working Paper
4
Type of publication (narrower categories)
All
Reprint
Article in journal
287
Aufsatz in Zeitschrift
287
Collection of articles of several authors
51
Sammelwerk
51
Collection of articles written by one author
49
Sammlung
49
Aufsatz im Buch
35
Book section
35
Arbeitspapier
13
Working Paper
13
Graue Literatur
11
Non-commercial literature
11
Aufsatzsammlung
5
Mehrbändiges Werk
4
Multi-volume publication
4
Conference paper
2
Konferenzbeitrag
2
Lehrbuch
2
Textbook
2
Bibliografie
1
Bibliografie enthalten
1
Bibliography included
1
Case study
1
Fallstudie
1
Festschrift
1
more ...
less ...
Language
All
English
13
Author
All
Aaker, Jennifer
Foxall, Gordon R.
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Phau, Ian
Sheth, Jagdish N.
Wilk, Richard R.
Keller, Kevin Lane
7
Warde, Alan
5
Ehrenberg, Andrew S. C.
4
Elliott, Richard
4
Hill, Ronald Paul
4
Tadajewski, Mark
4
Dobscha, Susan
3
Erdem, Tülin
3
Fournier, Susan
3
Malhotra, Naresh K.
3
McCarthy, Michael S.
3
Ozanne, Julie L.
3
Park, C. Whan
3
Schmitt, Bernd
3
Valenzuela, Ana
3
Aaker, David A.
2
Batra, Rajeev
2
Belk, Russell W.
2
Benet-Martínez, Verónica
2
Bhattacharya, C. B.
2
Brown, Tom
2
De Chernatony, Leslie
2
Farr, Andy
2
Garolera, Jordi
2
Haller, Axel
2
Holbrook, Morris B.
2
Holt, Douglas B.
2
Klockhaus, Volker
2
Loewenstein, George F.
2
Milberg, Sandra J.
2
Monroe, Kent B.
2
O'Shaughnessy, John
2
Rao, Akshay R.
2
Romaniuk, Jenni
2
Sen, Sankar
2
Stolowy, Hervé
2
Swait, Joffre
2
more ...
less ...
Published in...
All
Cross-cultural and critical perspectives on brands
4
Legends in marketing
3
Brand management ; Vol. 2
2
Brand management ; Vol. 4
1
Critical perspectives on business and management
1
The evolution of brands : from signals of quality to storehouses of trust
1
The impact of theory on representations of the consumer and the marketing organisation
1
more ...
less ...
Source
All
ECONIS (ZBW)
Showing
1
-
10
of
13
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Consumption symbols as carriers of culture : a study of Japanese and Spanish
brand
personality constructs
Aaker, Jennifer
;
Benet-Martínez, Verónica
;
Garolera, Jordi
-
2009
Persistent link: https://www.econbiz.de/10003785277
Saved in:
2
Consumption symbols as carriers of culture : a study of Japanese and Spanish
brand
personality constructs
Aaker, Jennifer
;
Benet-Martínez, Verónica
;
Garolera, Jordi
-
2010
Persistent link: https://www.econbiz.de/10003924374
Saved in:
3
When good brands do bad
Aaker, Jennifer
;
Fournier, Susan
;
Brasel, S. Adam
-
2010
Persistent link: https://www.econbiz.de/10003924379
Saved in:
4
Dimensions of
brand
personality
Aaker, Jennifer
-
2009
Persistent link: https://www.econbiz.de/10003784566
Saved in:
5
Why do the natives wear Adidas?
Arnould, Eric J.
;
Wilk, Richard R.
-
2009
Persistent link: https://www.econbiz.de/10003785573
Saved in:
6
Interactive effects of appeals, arguments, and competition across North American and Chinese cultures
Teng, Lefa
;
Laroche, Michel
-
2009
Persistent link: https://www.econbiz.de/10003785576
Saved in:
7
Emulation, imitation, and global consumerism
Wilk, Richard R.
-
2009
Persistent link: https://www.econbiz.de/10003785637
Saved in:
8
Radical behaviorism and consumer research : theoretical promise and empirical problems
Foxall, Gordon R.
-
2008
Persistent link: https://www.econbiz.de/10003611116
Saved in:
9
Consuming luxury brands : the relevance of the "rarity principle"
Phau, Ian
;
Prendergast, Gerard P.
-
2010
Persistent link: https://www.econbiz.de/10003922855
Saved in:
10
Research in consumer behavior
Monroe, Kent B.
-
2011
Persistent link: https://www.econbiz.de/10009238854
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->