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~person:"Aaker, Jennifer"
~person:"Foxall, Gordon R."
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~source:"econis"
~subject:"Konsumentenverhalten"
~subject:"Marktforschung"
~subject:"Mode"
~type_genre:"Bibliography included"
~type_genre:"Reprint"
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Konsumentenverhalten
Marktforschung
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Consumer behaviour
8
Brand
4
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3
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3
Brand management
2
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Aaker, Jennifer
Foxall, Gordon R.
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Phau, Ian
Kroeber-Riel, Werner
8
Keller, Kevin Lane
7
Gröppel-Klein, Andrea
6
Warde, Alan
5
Elliott, Richard
4
Hill, Ronald Paul
4
Tadajewski, Mark
4
Weinberg, Peter
4
Bernheim, Bert Douglas
3
Bänsch, Axel
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Diller, Hermann
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Dobscha, Susan
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Ehrenberg, Andrew S. C.
3
Erdem, Tülin
3
Fournier, Susan
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Holbrook, Morris B.
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Malhotra, Naresh K.
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Ozanne, Julie L.
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Rangel, Antonio
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Schmitt, Bernd
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Sheth, Jagdish N.
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Swait, Joffre
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Valenzuela, Ana
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Batra, Rajeev
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Belk, Russell W.
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Benkenstein, Martin
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Bhattacharya, C. B.
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Blundell, Richard W.
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Brown, Tom
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Böcker, Franz
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Conrady, Roland
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Dichtl, Erwin
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Brand management ; Vol. 2
2
Cross-cultural and critical perspectives on brands
2
Brand management ; Vol. 4
1
Consumer research and policy series
1
Critical perspectives on business and management
1
The evolution of brands : from signals of quality to storehouses of trust
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ECONIS (ZBW)
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1
Consumption symbols as carriers of culture : a study of Japanese and Spanish
brand
personality constructs
Aaker, Jennifer
;
Benet-Martínez, Verónica
;
Garolera, Jordi
-
2009
Persistent link: https://www.econbiz.de/10003785277
Saved in:
2
Consumption symbols as carriers of culture : a study of Japanese and Spanish
brand
personality constructs
Aaker, Jennifer
;
Benet-Martínez, Verónica
;
Garolera, Jordi
-
2010
Persistent link: https://www.econbiz.de/10003924374
Saved in:
3
When good brands do bad
Aaker, Jennifer
;
Fournier, Susan
;
Brasel, S. Adam
-
2010
Persistent link: https://www.econbiz.de/10003924379
Saved in:
4
Dimensions of
brand
personality
Aaker, Jennifer
-
2009
Persistent link: https://www.econbiz.de/10003784566
Saved in:
5
Consumer behaviour analysis : critical perspectives on business and management
Foxall, Gordon R.
(
contributor
)
-
2002
Persistent link: https://www.econbiz.de/10001584601
Saved in:
6
Interactive effects of appeals, arguments, and competition across North American and Chinese cultures
Teng, Lefa
;
Laroche, Michel
-
2009
Persistent link: https://www.econbiz.de/10003785576
Saved in:
7
Consuming luxury brands : the relevance of the "rarity principle"
Phau, Ian
;
Prendergast, Gerard P.
-
2010
Persistent link: https://www.econbiz.de/10003922855
Saved in:
8
Radical behaviorism and consumer research : theoretical promise and empirical problems
Foxall, Gordon R.
-
2008
Persistent link: https://www.econbiz.de/10003611116
Saved in:
9
Consumer psychology in behavioural perspective
Foxall, Gordon R.
-
1990
Persistent link: https://www.econbiz.de/10013487974
Saved in:
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