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Africa's digital marketplace : the role of social media in customer engagement
Adeola, Ogechi; Edeh, Jude Ndubuisi; Evans, Olaniyi; … - In: Digital Business in Africa : Social Media and Related …, (pp. 145-168). 2022
Persistent link: https://www.econbiz.de/10013282698
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Fashion marketing in emerging economies : an introduction
Brooksworth, Frederica; Mogaji, Emmanuel; Bosah, Genevieve - In: Fashion Marketing in Emerging Economies Volume I : …, (pp. 3-20). 2023
Persistent link: https://www.econbiz.de/10013543042
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Brand, consumer and sustainability perspectives in fashion marketing : conclusion and research agenda
Brooksworth, Frederica; Mogaji, Emmanuel; Bosah, Genevieve - In: Fashion Marketing in Emerging Economies Volume I : …, (pp. 267-278). 2023
Persistent link: https://www.econbiz.de/10013543251
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Fashion marketing in emerging economies volume II : South American, Asian and African perspectives
Brooksworth, Frederica; Mogaji, Emmanuel; Bosah, Genevieve - In: Fashion Marketing in Emerging Economies Volume II : …, (pp. 3-16). 2023
Persistent link: https://www.econbiz.de/10013543338