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Enhancing servitization by international consumer integration : the influence of open innovation and co-creation
Abu Farha, Allam K.; Al-Kwifi, Osama Sam; Sakka, Georgia; … - In: International marketing review 40 (2023) 4, pp. 774-797
Persistent link: https://www.econbiz.de/10014469954
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The influence of managerial perceptions on adopting environmental strategies in B2B : an exploratory study from emerging countries
Al-Kwifi, Osama Sam; Abu Farha, Allam K.; Obeidat, Shatha; … - In: Industrial marketing management : the international … 115 (2023), pp. 550-563
Persistent link: https://www.econbiz.de/10014455372
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Do Islamic ethics influence consumers' reaction to advertising messages of certain foods? : tracking consumers' reaction using fMRI technology
Al-Kwifi, Osama Sam; Koku, Paul Sergius; Abu Farha, Allam K. - In: Journal of global marketing 35 (2022) 5, pp. 349-367
Persistent link: https://www.econbiz.de/10013466114
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Impact of product innovativeness on technology switching in global market
AL-Kwifi, Osama Sam; Ongsakul, Viput; Abu Farha, Allam K.; … - In: EuroMed Journal of Business 16 (2020) 1, pp. 25-38
Purpose: The purpose of this paper is to explore the relationship between product innovativeness and the process of technology switching. This issue is important for two reasons: (1) in mature markets, the only way to increase market share is through consumers' switching from competitor firms...
Persistent link: https://www.econbiz.de/10012275537
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Deploying partial least squares to investigate the influence of managerial assumptions on corporate social responsibility in the hotel industry
Abu Farha, Allam K.; Al-Kwifi, Osama Sam; Ahmed, Zafar U. - In: Journal of Hospitality and Tourism Technology 9 (2018) 3, pp. 471-486
Persistent link: https://www.econbiz.de/10012075283